Friday, November 19, 2010

What to learn from the Kodo design...




When Mazda introduced the Shinari concept sedan to the public in Milan, Italy, this concept car gave birth of the brand's new design language, KODO.

Just what is a Kodo design? After the success of the Nagare design from concepts to production cars (Atenza, Biante, Axela, new Premacy), this new Kodo design implemented on the Shinari concept represents the "Soul of Motion".




Soul of motion? Everyone has a "Soul of motion" to keep themselves motivated. This concept car's new design philosophy "Soul of motion" depicts the way we, car enthusiasts, react.

Deciding which production car will wear the new face is a hard decision, but this new Kodo design philosophy is much more majestic than the previous Nagare design.

Imagine a Mazda car armed with the Kodo design and the future SKY engine. This results to a much greater purpose...

Ah...the soul of motion. Everyone has their own soul of motion.

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